Approach someone, and do not wait for them to approach you. The key to creating connections is conversation. The secret of conversation is to ask open-ended high-gain questions, such as “What kind of work do you do?” The quality of the information you receive depends on the quality of your questions. When you have a conversation, it may lead to a business relationship. A relationship could lead to new business. A business relationship when nurtured can and will lead to long-term continued success.
You have to meet someone new in order to welcome and create these opportunities. If nothing else, you will hone your presentation skills and that is always a major plus.
Andrea Nierenberg President of Nierenberg Consulting Group