Hi! This is Al Martella – thank you to Andrea for allowing me to share some thoughts about networking this week.
Movies about superheroes are huge! If you need proof, read “The Big Picture: The Fight for the Future of Movies” by Ben Fritz. The book focuses on the “reinvention” of the motion picture industry.
That reinvention places greater emphasis on sequels, reboots and films about familiar characters – such as superheroes.
Has it worked? From a financial, if not artistic, perspective, it has worked big time. Moviegoers love to learn more about their favorite superheroes and their superpowers.
When you share your “personal brand” at networking events or anywhere in life, do you mention your superpower?” Andrea defines “personal brand” as “how you express who you are and what you have to offer.” Regarding you “superpower,” what is the most important need of your ideal client? What skill best helps you address that need?” Is it:
- the ability to help clients navigate the complexities of retirement?
- the guidance you can offer to help make home buying an easier experience?
- the experience you possess to help individuals with critical health problems?
- your willingness to listen with empathy to your client to best customize a solution to their situation?
Before going to your next networking opportunity, think about your “personal brand” and make sure to include mention of your “superpower.” You never know what new heights you’ll reach!
What do you think? Andrea and I would love to hear from you and your thoughts and suggestions.