Just a week ago one of my dancing friends, Gene Sekowski, who is a Strategic Intervention Coach and Body Code Practitioner (www.strategiclifetimecoach.
From Your Nugget Number 206:
How do I know when I’m speaking to someone who could use your services?
When I read this in your “nugget”, I was struck by the dilemma of a client of mine who is a real estate agent. There are a lot of them out there, but finding a niche and working that niche builds clientele on both sides of the deal. I started out considering how he might build his client base on both the buying and selling side with this strategy, and only then did it hit me that this is a strategy for my own referral base. It’s one thing for those in my network to say, “He’s a strategic lifetime coach.” and another for them to say, “I think you could use his services because he……” (Fill in the blank.)
My client, the real estate agent, doesn’t turn down any listings or push any buyers away, of course, yet he does work mostly in the niche of distressed property listings and sales of vacant properties. So he does have a niche. When someone is looking for a quick sale of their property or is looking to buy a discounted property that needs work, I know they can use his services and feel confident telling them so. I have another client who couldn’t care less about that niche, but if you’re looking for a beautiful, economical home in Sarasota, she’s the one.
Quite often, when I tell people what I do, their immediate reaction is something like, “I don’t have a problem.” No one is ready to share their personal or interpersonal issues or goals with someone they just met or only have an acquaintance relationship with. Friends confide in friends, patients confide in their doctors, lawyers’ clients confide in their lawyers. When competent individuals, families, or groups are faced with life’s dilemmas, the healthy thing to do is find support from friends and professionals.
So let me say this: “When a friend or client who is competent confides in you that they are dissatisfied or stuck regarding a personal or interpersonal issue or goal, then you know they can use my services.”
That’s a mouthful, however that statement nails it. When I started writing this letter to you, I wasn’t exactly sure where I was going with it. I used writing this letter to get to the goal I knew was there, to answer the question, to get the referrals!
This nugget is golden! Thank you so much!
I love when I hear a success story based on taking action like Gene shared and feel free to check out his website and reach out to him.
Please continue to send me your stories and success stories.
Everyone of them will touch and inspire someone else.