People Love You by Jeb Blount
There are a lot of great books on the value of customer
experience. Unfortunately, they only cite best practices by B2C companies like Amazon,Apple, Starbucks, and Zappos. Great companies… great customer innovations… but,dramatically different customer relationships.
B2B relationships are far more complex. B2B buyers don’t
spend their own money (unless you’re dealing with the owner). B2B relationships
tend to be long-term rather than contractual. They involve large sums of money,
strategic relationships, and layers of influencers and end users.
That’s why I’m glad to tell you about a new book by Jeb
Blount, a leading expert on customer experience and account management. Jeb
wrote People Love You: The Real Secret to
Delivering Legendary Customer Experiences for account management and
customer service professionals in B2B companies and high?end B2C
People Love You will show
- What to do to keep your customers from defecting
- Ways to get customers to buy more every year
- The secret to getting customers to love you
- How to deliver a great experience for every
How to make your customers happy
For many companies, the loss of even a single customer
can create layoffs, close plants, and potentially threaten the future of the
company. Account managers are very often the glue that holds these
relationships together. In People Love You, you'll gain the
insight, knowledge, and tools you need to serve and engage customers on an
emotional level that will anchor them to your brand, your product or service,
and ultimately to you.
Learn more and, I highly recommend that you get your copy today! You'll be glad
you did. When you order now, you’ll also receive instant access to over $500
worth of business tools from leading experts, including a gift from me.
P.S. When you buy the book, make sure to read “Chapter 4:
Put Customers First” at least twice – it will change how people do business
with you forever. Check out People Love You now.