Read his two posts regarding Marketing as an Investment to your business and Rewarding Individual Achievement.
Feel free to reach and an connect with Elliot- his contact information is below.
Why Marketing Must Be Viewed As An Investment Versus An
In an era where client loyalty is more difficult to
sustain than ever before, new business initiatives must take priority. Service
organizations especially sell their ability to craft competitive, result
oriented strategies to manage clients' brands and build their businesses.
Within this, such organizations sell innovation and customization. Today, the
companies that continually create new specialized services for their clients
will be the post recession winners of this decade.
While client retention and growth are critical, it is new
business and the incremental cash streams it creates that will allow companies
to continue to grow their services, gain intellectual capital in new categories
and expand their engagements with a larger variety of corporate cultures. In
doing so, companies will be able to expand their resource to current and future
clients, as well as, build tools to outflank competition.
A CASE FOR REWARDING INDIVIDUAL ACHIEVEMENT
Does your management foster a sense of individual achievement?
I find that individuals (and teams) that are reflective
of high achievement–productivity on a consistent basis–work in cultures that
foster individual success formulas.
Managers especially who have learned from their positive
experiences and, importantly, their failures, seem to understand what behaviors
work most effectively for them: how best to communicate internally and
externally and how to prioritize work loads in context of their organization's
needs. Such managers also understand and encourage their reports to develop
their own individual formulas through trial and error, learning how to best use
their personalities and organizational resources to be most effective.
Businesses that recognize and foster individual achievement know they are also
building assets for their future. I’m not implying organizations should promote
cowboy mentalities or marginalize collaboration, but rather use such support
and recognition as a motivating tool to promote positive behaviors, enrich the
individual’s corporate experience, grow the organization’s intellectual capital
and develop more effective contributors to the team and overall organization.
Elliot DeBear is a senior sales executive experienced in
change management, marketing strategy, and customer relationship management.