Although at the tale end of my wonderful trip through Croatia, Montenegro,Slovenia and Bosnia+
I read this great article from my friend, Richard Spector of the Public Relations Society of America and he gave me permission to repost a great article full of wonderful resources and I was honored to be mentioned in it.
I know that as soon as I return home, I will be reading and researching all of the great experts listed here. Read and learn some great tips and a big thanks to Richard.
Career expert Peter Weddle advises job seekers
to always work on their career fitness. We expect it of ourselves and so do our
employers. Just because new professionals are no longer in school, doesn’t mean
you can’t take some time this fall to go back to PR school and learn more about
the burgeoning industry to which we belong.
To be a successful public relations practitioner
you need to know everything from social media, search engine optimization,
reputation management, marketing and more. But how can you be all things to all
The Internet is a never-ending resource for
newsletters and blogs to help you (and to help build Klout scores!). Many
industry experts will place their presentations on Slideshare. The following are
my favorite newsletters and experts to follow:
- Lee Odden
(TopRank Online Marketing) – SEO is not just about finding the keywords that yield
the most traffic. SEO is about using relevant content to attract your specific
audience. Temper this in with social media and its rapidly changing venue and
you need expert advice to stay ahead of the curve and to keep impressing the
boss. TopRank Online Marketing produces an e-newsletter chock full of guidance and success stories written by
Odden. When your employer asks you to write web content or an SEO-optimized
press release, Odden is the man you want to follow on Twitter. Subscribe to
TopRank’s e-newsletter, and your knowledge will soar.
- Deirdre Breakenridge – If you haven’t been asked already, it’s only a matter
of time before your employer expects you to write a social media plan. You will
need to know how to set goals and use the best tactics (measurable ones) to best
help you meet those goals. Following Breakenridge on Twitter
and seeing what she’s pinning on Pinterest is a great start. When you are on a
job interview, you want to show your potential boss you can hit the ground
running. You may even consider doing a mini social media plan for the interview.
You will stand above the crowd.
- Peter Weddle and Weddle’s E-newsletter – To survive in the workforce today, being qualified is
not enough. You need to be what Weddle calls a “career activist”. A recruiter,
HR consultant and business CEO turned author and commentator, weddle knows what
it takes to keep growing in the field. His favorite term is “work strong”.
Subscribe to his e-newsletter and you’ll not only learn as a job seeker, you’ll
gain knowledge from an employer perspective as well. One of his many books,
Recognizing Richard Rabbit will change how you think about your current and
- Recruiting Trends – My dear friend and expert
recruiter Sandy Charet of Charet & Associates always mentions the very
difficult job recruiters have. They not only have to review resumes sent their
way, but also need to constantly comb through LinkedIn to find the best “passive
job seekers”. They are completely overworked and need to process a voluminous
number of job orders within superhuman deadlines. A recent study showed that
recruiters decide within six seconds whether a resume winds up in the “yes” or
“no” pile. Therefore, it’s key to understand where recruiters are coming from.
If you understand the pressure they are under, it will change how you approach
them when following up after they have sent you on a job interview.
- FINS Newsletter –
While the advice may not be tailored directly to public relations, there’s a
multitude of career and resume advice on this Dow Jones career and employment
website. Their topics have universal appeal regardless of your career specialty.
It is one of the best places to read about writing your career story, the 25
toughest companies for interviews and facing feedback from your employer.
- Mashable – If you
are just beginning in your career, you want to know who the heavy hitters are in
making news and headlines. Mashable not only covers major technology
trendsetters, it will help you show potential employers that you’re fully
up-to-date understanding the challenges in the business world.
While the list of resources is always growing,
consider following these experts:
- Eric Schwartzman – With Schwartzman, you learn about social media from A
to Z. His knowledge will take you from the beginning of setting up your Twitter
account to blogging and expertly tagging your digital content.
- Dawn Edmiston –
Recruiters not only want to know about your resume – they will research your
professional online presence. Dawn is an expert resource. The most critical
resource you have is your own branding. Dawn will help you take ownership of
- Sandy Charet – We
all know how important LinkedIn is to recruiters. You want to present the most
professional and complete profile possible. Charet knows all the ins and outs of
working with LinkedIn.
- Brian Solis – His
conversation prism will graphically show you all the facets to social media.
When setting up a social media plan, you need to know which tactics will work
the best. However, how many of us really know all the forms of social media out
there? Solis gives the best starting point by displaying all or at least most of
the available forms.
- Andrea Nierenberg
–Networking is key to your career survival, but how do you approach someone?
What do you do if you’re an introvert? How do I really use the “give to get”
principle? Nierenberg’s thoughts and insights will help you network with
We also hope that you will read the 70+ articles
on PRSA Jobcenter. Having a full range of job advice and resources will
ensure a very long and very happy career.
Richard Spector is the
manager of client services at PRSA.