Archives for November 2009
Kripalu-is located right in the beautiful Bershires in Lenox, Mass. and I took the trip up with my good friend George Perlov, who runs his own Social Marketing Research Consulting business and formerly headed up all research at The Ad Council. He is terrific, a true professional and visionary in his field and a real devotee to Kripalu. And now I am too!
Here are two pictures–one of George right as we were leaving after our totally healthy weekend and then all the food that would never be on the shelves of Kripalu or that we would ever eat–yet as we commented, many people do…..
Hope you had a great Thanksgiving holiday!
Today one of my first emails after having sent out my November tip of the month—I received a message from one of my friends -Knute Josifek from Rancho Santa Margarita, Ca.
I loved what he said so much–I wanted to share it—and we can all apply it to our own life and fill in our own personal thanks.
Several things made is a great experience:
*I needed to send an important fax and Maria at the front desk was happy to assist
*Bill ordered a drink–they did not have it, however the server went the extra mile to find out why
*Executive Chef Gonzalo Rivera-came out to say hello,see how we were and gave us an added surprise dessert.
*The total presentation of everything was A+
All in all–going the extra mile–all what customer service is all about.
I will be sure to return.
A postcard is a simple greeting that is also an impactful marketing tool.
Here are a few reasons why they are so important to you:
1. Strengthens your brand awareness and builds your relationships by being on your networks radar screen. They can be individual or done in a campaign to create a continual ‘stay in touch’.
2. You can talk about a special promotion, upcoming event or anything you would like your audience to know.
3. Showing appreciation—the key to everything—you can never say thank you too many times when done with sincerity.
4. As a follow up tool-the postcard is both personal and shows accountability and follow through.
5. Showing strategic client loyalty—again—being on their radar with something they would find of interest.
6. A postcard is also a quiet business generator—it is cost effective and catches people’s attention.
7. Send a postcard campaign to your different networks on social media-including Linked In; Facebook and Twitter—personal and people love it—it is a physical piece of mail!
You can do all of this simply and with a few clicks of a button—How—
With a wonderful web based system that I say is as ‘easy an email and as personal as a handwritten note.’
Visit my site www.appreciationpower.compowered by SendOutCards and I will show you how to stay in touch simply and effectively—and make it stress less and time efficient.
Noah Biorkman, Dying 5-Year-Old, Gets Early X-Mas Cards From Around the Nation
His parents are asking people all around the country to mail Christmas cards to the boy early, as he may not live to see Christmas this year.
5-year-old Noah Biorkman. (wycd.com)Radio station WKSR has joined the movement, posting about the boy's story and giving people the information they need to help make this Christmas a very special one. From WYCD's website:
Five year-old Noah Biorkman is in hospice and we need your help to make this the best Christmas ever by sending him Christmas cards! His family will be celebrating Christmas this weekend.
Noah was diagnosed with Stage IV Neuroblastoma in February 2007. He went into remission in August 2007. In September 2008, Noah relapsed with lesions in his right arm and right leg. After going through six different trials, the cancer continues to spread. Noah is an angel and we are blessed to have him in our lives.
Please help the fulfill the Biorkman family's wish to make this the best Christmas ever for Noah. You can send your Christmas cards to:
c/o 99.5 WYCD
2201 Woodward Heights Blvd.
Ferndale, MI 48220-1511