The Nierenberg Group

Tradeshow Marketing — "Booth" Camp
Getting the most business from your tradeshow

What do tradeshows and conferences mean to you? Are they a way to meet new customers? Or, do you use them to reinforce current relationships? Whatever your answer, this program gives you the keys to discover how tradeshow selling is unique. We’ll equip you with tools to help you close more deals at the show and long after you travel home. Essential topics include:

Developing an action plan that will give you the power to connect with everyone you need to reach
Determining the non-traditional marketing materials to send out before, during and after the show that will set you apart from the competition
Identifying alternative selling opportunities beyond the show floor
Creating an improvised approach to network so you can expect the unexpected opportunity
Discovering the most effective ways to check out your competition and conduct market research
The conference begins the minute you walk out your front door

Want to learn more about how we can help you continue to succeed? Contact us!