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It is always in style to think of our clients and customers—they support us and pay our salaries whether we work for a company or have our own business.
The customer is always King or Queen.
Implement ways to stay on your “Customers’ radar screen continually and specifically as our economy is gaining back its strength.
C - Customize and stand out from the competition by going the extra mile (less traffic). Our clients always have several options so find your advantage—your unique value proposition and make sure it is a continual part of your business development plan, your brand and your continual communication and messaging.
U - As Steven Covey says “seek first to understand and then be understood.” Find out what makes your customers tick. Learn as much about them as you can.
****email me to get my list of 34 topics to know about your clients and contacts over time as you build the relationship. andrea@nierenberggroup.com
S - Share your knowledge, expertise and find continual ways to give first. I always love to repeat the phrase my wonderful father would always say to me-‘Give without remembering, receive without forgetting’. Give away your knowledge by helping others learn—it will also increase interest. Give a discount and perhaps more special offers. The more you give, the more things come back over time.
T - Timing is everything and put your clients and connections on some type of alert—I use Google Alerts—so that every time something about them is printed on the internet from anywhere, I get an alert and have a great opportunity to say hello and touch base. Do this with sincerity, interest and care—as you build continual trust.
O - Offer more—give added value and as you learn your customers interests and specifics---do things that will make them remember you and think of you first. There is opportunity everywhere when we take the time to really look for it and always find a reason to give a little something extra. Remember even those thank you notes that I continually harp on and other communications to stay in touch and ‘thinking of you’. Remember what makes you stand out from everyone else. Often it is a simple gesture that means a lot.
M -Focus on continual marketing. Keeping your name, brand, value propositions in front of your clients and universe needs to be in everyone’s daily plan. Today everyone in the organization has the opportunity to continually be a brand ambassador and marketer of the firm—just by being aware of every opportunity. I like to think everyday, ‘how do I increase my exposure and my message to my universe?’ I watch what the large, successful brands are constantly doing and emulate them in my own way. We learn something everyday—find a way to implement it into your own marketing plan.
E - Empathy is so important. At the foundation of every business needs to be the mantra that we exist to ease the burden or come up with a solution for our clients and customers. Get everyone on your team to think of opportunities and solutions you can help your customers with. By getting everyone involved in your own organization, it is also a great team building exercise as a bonus.
R - Refer your clients and connections continually. Your endorsement will speak volumes because you already have built a trust in them and what they do. We also learn more about our clients as we do our research and ultimately keep and retain them—which is always our goal.
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