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Even experienced speakers will have twinges of excitement, nerves or as I say "channeling the energy positively" as we take the stage (and the stage can be an informal or formal presentation to anyone) - we are always presenting in some way.
75 percent of us have at one time or another suffered from glossophobia which is the fear of public speaking. I always think that any time we are talking with someone, it is a form of public speaking - yet the ‘nerves’ that portray themselves with the butterflies, dry mouth and sweaty palms appear when we have a group to speak in front of a group.
Here is a tip as you are speaking to even one person - even when you are speaking with one person, remember through the power of ‘networking’ and relationship building that we all have the power of influence. Imagine you are speaking in front of a larger group. It will really help when you are indeed in front of others and giving a formal presentation. I use this tip/suggestion constantly and it has helped me tremendously in my own public speaking.
The focus on this tip is “Keeping the loyalty” - with your clients in any type of market. Our clients can be both external and just as important ‘internal’ which are often our co-workers and colleagues.
Here are ten suggestions: -
Take an inventory of the people you work with and their needs.—what do they expect of you and how do they arrive at these expectations? What are you doing to exceed expectations? -
Be someone who is enjoyable to work with - ‘one size’ does not fit all. Flex your style to work with others. -
Stay in touch with your clients and contacts via their preferred method of communication-stay on the radar. -
Ask others for feedback and advice. Then put something they advised into action. -
Think strategically and help your clients find ways to do their work more effectively. -
Do something unexpected. Find ways to surprise people with things that will interest them. -
Be dependable and reliable - easy to say is always tougher to always implement. Commit to putting into action. -
Continually show your appreciation—for any suggestion, feedback, even a complaint—(these are buying signals)—and your client deserves to be thanked. -
Build a true foundation of trust by under promising and over delivering. -
Put yourself in their shoes—understand their pressures and challenges and why they may not order or buy now. Be ready when they are
It is easy to be loyal when things are great—it is really powerful to remain loyal and keep the loyalty with others when the market is tough. | 
